Sales Technology
Salesforce hires Virginia Sharma as CMO of its public sector unit Missionforce
Veteran of IBM, LinkedIn and Google will lead global public sector marketing as Salesforce leans on AI agents for government and education clients
News
The latest industry news, insight and analysis.
36 stories
BUYOUT
Informa buys Clarion for £2.24bn, creating a bigger B2B events giant
FTSE 100 group will also separate its Taylor & Francis academic arm to focus on live events
B2B
Hong Kong SMEs urged to draw clear lines before handing B2B selling to AI agents
As agentic AI moves from drafting emails to acting on a company’s behalf, firms are being told to decide in advance what it can see, do and approve
Technology Sales
DCC Energy Agrees to Sell Nexora to One Equity Partners, While SSP Records Fourth-Quarter Sales Growth Amid Travel Challenges
Irish energy distribution company DCC Energy has agreed to sell its technology division, Nexora, to funds managed by One Equity Partners for $725 million
B2B Automation
Entrepreneur Explores Why AI Coding Agents Are Advancing Faster Than Go-to-Market Automation Tools
Artificial intelligence is transforming software development, with coding agents increasingly capable of writing code, identifying bugs and completing complex engineering tasks.
B2B Technology
Mach 01 Expands B2B Technology Marketing Strategy to Help Companies Strengthen Positioning, Generate Demand and Grow Sales Pipeline
Mach 01, a Silicon Valley-based B2B marketing and go-to-market (GTM) firm, has announced a stronger strategic focus on the technology sector.
GTM Strategy
Forbes Highlights Why Connected Data Is Becoming the Foundation of Successful Go-to-Market Strategies
Businesses investing in go-to-market (GTM) technology may need to rethink where their strategies begin. A new article published by Forbes Business Development Council on October 9, 2026, highlights the importance
B2B Lead Generation
Reddit Brings AI-Driven "Max" Campaigns to B2B Lead Generation
Reddit has expanded its advertising tools for B2B marketers, adding automated campaign optimization, new audience targeting and CRM integrations
B2B Payments
WEX Executive: Payment Controls Could Be the Guardrails Enterprise AI Agents Need
As companies hand more finance work to AI, the limiting factor may be permission rather than intelligence.
B2B
LinkedIn Tells B2B Marketers to Stop Treating Leads as the Finish Line
LinkedIn is pushing B2B marketers to rethink how they measure marketing success, arguing that generating leads should not be considered the final goal. Instead, marketers need
Lead Generation
Reddit Launches Enhanced Lead Generation Ads to Help Marketers Capture High-Intent Prospects
Reddit has introduced new Lead Generation capabilities designed to help advertisers turn user intent into measurable leads and connect campaign activity more closely with their CRM and sales workflows.
Lead Generation
How AI Is Redefining B2B Lead Generation: From More Traffic to Better Leads
For years, B2B marketing followed a familiar formula: attract traffic, capture contact information, qualify prospects and hand leads over to sales.
AI & SALES
Explainable AI Helps Sales Teams Identify High-Potential B2B Leads
Researchers from the University of Turku have developed an explainable AI framework that combines machine learning, SHAP analysis, and customer segmentation to identify which B2B customers are most likely to buy.
Sales
Fewer Clicks, Better Leads: How AI Is Rewriting the B2B Sales Funnel
B2B traffic is shrinking, but the leads that remain are better. Two recent stories show how startups can adapt, from AI sourcing assistants to pay-per-meeting pricing.
B2B SALES
Pay Per Meeting: Why Outcome-Based Pricing Is the Next Big Shift in B2B Sales
A Milan startup just raised funding for an AI sales system that charges only for meetings that actually happen. Here's what founders can learn from it