B2B SALES
B2B Sales Strategies Have Changed, but Hiring Hasn’t Kept Up. Here’s Why the Gap Matters
B2B sales has evolved as buyers become more informed, buying journeys grow more complex and AI reshapes sales workflows.
News
The latest industry news, insight and analysis.
8 stories
Sales Technology
ASML Reports Record €11.7 Billion Quarterly Sales as AI Chip Demand Surges
Dutch semiconductor equipment manufacturer ASML has reported record quarterly sales as growing demand for artificial intelligence (AI) chips drives investment in advanced semiconductor manufacturing.
Sales Technology
Salesforce hires Virginia Sharma as CMO of its public sector unit Missionforce
Veteran of IBM, LinkedIn and Google will lead global public sector marketing as Salesforce leans on AI agents for government and education clients
Technology Sales
DCC Energy Agrees to Sell Nexora to One Equity Partners, While SSP Records Fourth-Quarter Sales Growth Amid Travel Challenges
Irish energy distribution company DCC Energy has agreed to sell its technology division, Nexora, to funds managed by One Equity Partners for $725 million
AI & SALES
Explainable AI Helps Sales Teams Identify High-Potential B2B Leads
Researchers from the University of Turku have developed an explainable AI framework that combines machine learning, SHAP analysis, and customer segmentation to identify which B2B customers are most likely to buy.
Sales
Fewer Clicks, Better Leads: How AI Is Rewriting the B2B Sales Funnel
B2B traffic is shrinking, but the leads that remain are better. Two recent stories show how startups can adapt, from AI sourcing assistants to pay-per-meeting pricing.
B2B SALES
Pay Per Meeting: Why Outcome-Based Pricing Is the Next Big Shift in B2B Sales
A Milan startup just raised funding for an AI sales system that charges only for meetings that actually happen. Here's what founders can learn from it
Sales
As AI Adoption Accelerates, UAE B2B Sales Shifts Focus Toward Revenue Execution
The rapid adoption of AI across the UAE is changing how B2B sales organisations approach growth, with companies increasingly moving beyond experimentation and focusing on turning AI investments into measurable revenue outcomes.