CoBALT, the AI technology company behind REALIZER, has signed a strategic Memorandum of Understanding (MOU) with IBEForuM to expand its AI-powered sales engagement platform across the Asia-Pacific (APAC) region and the Middle East. The partnership was announced on October 5, 2026.
Under the agreement, CoBALT will connect businesses from South Korea and the wider APAC region with IBEForuM's international conferences, exhibitions, sponsorships and speaking opportunities. In return, IBEForuM will introduce its network of businesses and professionals to REALIZER, with CoBALT also providing live product demonstrations at selected events.
REALIZER is designed to help B2B sales teams turn in-person meetings into structured sales opportunities. The platform combines instant contact capture, real-time engagement tracking and AI-generated personalised follow-ups, helping sales teams reduce the manual work that often happens after conferences and exhibitions.
CoBALT says deployment data across seven countries shows that REALIZER has reduced the proportion of sales-team time spent on administrative tasks from 70% to 28%, while lead conversion rates increased from 47% to more than 70%.
The partnership aims to address what CoBALT calls the “action gap” between meeting a potential customer at an event and completing the follow-up needed to turn that interaction into a qualified opportunity. By combining IBEForuM's event network with REALIZER's AI capabilities, the companies plan to create a more connected process from first conversation to sales follow-up.
Why it matters: The partnership highlights how AI-powered sales engagement is moving beyond digital outreach into physical B2B interactions, helping businesses capture event-generated leads and act on them faster.
